Apple is planning to offer a “premium TV bundle” with content from popular networks like HBO, Showtime, and Starz, according to a new report from Recode.
It is widely rumored that the Cupertino company has been keen on combining multiple TV content to create a $30-$40 per month skinny bundle of top TV program.
Together with offering apps from Starz, Showtime, and HBO separately, Apple has been in talks with three premium US networks about integrating all into a single package, similar to how some conventional pay TV operators occasionally do
According to the Wall Street Journal, Apple is planning a big step into original video content which will come bundled with Apple Music subscription. Apple’s move aims to compete directly with Netflix’s video subscription service.
At the moment, Apple is now offering subscription to HBO for $15 per month, Showtime for $11 per month and Starz for just $9 per month. Subscribers of all three channels are looking forward to a combined monthly subscription fee of at least $35.
Apple has been keeping secret about the price of the proposed bundle. Also, the company and three giant networks have not signed any deals, according to Recode- a tech-industry news site
While the traditional pay-TV operators often ask you to subscribe to a basic level of TV channels before you can upgrade to a premium bundle, Apple chooses a new path itself. To be more specific, the company is planning to sell the bundle as a standalone product for its customers. This product will be delivered via all iOS devices such as iPhone, iPad, iPod Touch and Apple TV. With such attempts, Apple is hoping to compete with rival companies like Google or Hulu in the near future.
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